Web Analytics Manager - Remote

Posted 31 months ago

Job Role

The role:

As Web Analytics Manager, you will be instrumental in driving our web analytics and conversion rate optimization (CRO) initiatives. Your role will be pivotal in integrating our current Google reporting stack (GA4, GTM, Looker Studio) with advanced tools like BigQuery, SQL, and Server-Side GTM. This position is suited for those who are passionate about data, analytics, and continuous learning in the fast-evolving digital landscape.

Duties & Responsibilities:

1. Web Analytics Management:

  • Develop and manage robust analytics frameworks using GA4, GTM, and Looker Studio.
  • Ensure accurate tracking, reporting, and data integrity across all digital platforms.
  • Support the integration and utilisation of BigQuery with our existing Google reporting stack.

2. Data Analysis and Reporting:

  • Create comprehensive reports and dashboards in Looker Studio.
  • Translate data into meaningful insights and recommendations for stakeholders.
  • Utilize SQL for complex data queries and analysis.

3. Technical Implementation and Collaboration:

  • Assist in the transition to Server-Side GTM, ensuring efficient and effective implementation.
  • Work closely with the development team to integrate JavaScript solutions where beneficial.
  • Liaise with various departments to support data-driven decision-making.

4. Conversion Rate Optimization (CRO):

  • Design and implement CRO strategies to improve user experience and conversion metrics.
  • Conduct A/B tests and analyse results to provide actionable insights.
  • Collaborate with cross-functional teams to implement optimization strategies.

5. Continuous Learning and Development

  • Stay informed about the latest trends and developments in web and marketing analytics.
  • Regularly update skills and knowledge, particularly in new platforms and technologies.
  • Attend webinars, workshops, and industry conferences to stay ahead of the curve in analytics strategies and tools

Skills & Experience:

  • 3-5 years of experience in web analytics, preferably in a similar industry.
  • Proficient in Google Analytics 4, Google Tag Manager, and Looker Studio.
  • Experience with BigQuery, SQL, and Server-Side GTM.
  • Familiarity with JavaScript is a plus, but not mandatory.
  • Strong analytical skills and attention to detail.
  • Excellent communication and collaboration abilities

About Us

Company Info

We are a Life insurance provider who offers a wide range of first class Life insurance products via multiple direct brands and corporate partnerships.

We believe in offering our customers straightforward life insurance. We aim to provide a comprehensive range of innovative products and deliver exemplary service levels to our customers and corporate partners, providing a consistently high quality, fully integrated customer experience.

We’ve been awarded Feefo’s top rating, the Trusted Merchant Gold Award, for our outstanding customer service. We’ll give you all the expertise and support so you can be outstanding in whatever you choose to do.