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Content Marketing Executive

Content Marketing Executive; this is a new role which will report to our SEO Manager. To thrive as a Content Marketing Executive with Neilson Financial Services, you will need to exhibit best practice content research, production and editing skills with a view to help stimulate organic traffic growth and improve overall user experience for all our websites.

Main Duties and Responsibilities:

  • Create content rich blog articles for all Neilson Financial Services websites
  • Study competitor and industry trends to uncover new content opportunities
  • Use keyword research data to write engaging and optimised copy for website pages
  • Work closely with the SEO team to identify opportunities to optimise our websites with the findings from keyword research
  • Research content creation opportunities to support link building on external media websites
  • Review and edit all published content. Must have a sharp eye for detail!
  • With the guidance of the SEO Manager, plan and create long-term content calendar for blog articles
  • Review and appraise the performance of blog content using analytics tools

Skills/Knowledge – Essential:

  • High-level of proficiency in Microsoft Office Suite, mainly word and excel
  • Fluent in spoken and written English
  • Understanding of website analytics is an advantage

Desirable:

  • Knowledge of creating detailed content plans/calendars
  • Experience with website administration using an Ecommerce Platform/CMS (Content Management System) an advantage