Press Release - September 2020

Neison Financial Services Adds AIG and BGL to Choozi Comparison Service

Neilson Financial Services (NFS), UK provider of direct to consumer life insurance, announces the addition this week of AIG and BGL Group’s life insurance brands (Beagle Street, Budget Life and Virgin Money) to the panel of insurers available to customers of protection-only comparison service, Choozi.
Choozi offers a range of critical illness and underwritten life insurance products together with guaranteed whole of life products for the over 50’s, direct to consumers who are looking to purchase cover online.
Other available insurers are Aegon, British Seniors, Canada Life, HSBC, Legal and General, LV=, One Family, the Post Office, Royal London and Scottish Widows - bringing the number of insurers offered through Choozi to 14.
Following completion of a straightforward questionnaire, customers can see live, underwritten prices, compare product features with Defaqto ratings and purchase suitable cover without leaving the Choozi website. Telephone guidance is available at any point in the process and signposting to whole of market advice where appropriate, is being planned into the customer journey.
Commenting on the addition of new insurers, Pippa Keefe, NFS Partnerships and Strategy Director said “Choozi is a key, strategic proposition for NFS and I’m delighted to be able to extend our range of insurers so early in its development. Welcoming quality brands like AIG and Beagle Street to Choozi increases the choice of products for consumers looking to purchase protection online, making it even easier for them to find the right cover at a competitive price.”
Nicola Dryden, Partnerships Director at AIG Life, said: “It’s vital that we do everything we can to help close the protection gap, so we can be there for families when they need help most. Choozi, with its simple tools, calculator and message about making sure life insurance is affordable, really opens the way to reaching more customers.”
Sarah Martin, Marketing & Distribution Associate Director at BGL Life said: “We are thrilled to be joining the Choozi panel of insurance providers. Working with Choozi will allow us to extend our reach and provide more customers with affordable life insurance through a simple application process.”


Founded in 2012, Neilson Financial Services (NFS) is a UK specialist provider of life insurance currently selling thousands of proprietary policies per month in the UK. NFS provides life insurance products directly to consumers; via the retail brands British Seniors and Smart Insurance, as well as a wide range of popular insurers’ products through its online comparison and purchase service Choozi. Having a full suite of distribution and policy administration capabilities in house, as well as a bespoke, proprietary IT platform and direct marketing business, means NFS can offer closely synchronised online and call centre operations to provide a complete omni-channel customer experience. These components can be combined to create compelling partnership propositions including white-labelling capability. NFS also offers specialist protection advice through its whole of market advice firm, Neilson Place. NFS is committed to the cross-sector working party voluntary Agreement on access to protection insurance for people with pre-existing medical conditions and disabilities, launched in 2020.

This information is for authorised intermediaries only and should not be presented to, or relied on by, retail customers. It is approved and issued by Neilson Financial Services Limited. Neilson Financial Services Limited is authorised and regulated by the Financial Conduct Authority and entered on the Financial Services Register under reference 594926. Registered Office: Landmark Place, Windsor Road, Slough, Berkshire, SL1 1JL. Registered in England and Wales, number 07986483.