Serving customers however they want to buy
Our ‘hybrid’ distribution approach marries direct brands and a direct-to-consumer comparison and purchase service with both guided and full advice where required, recognising that people don’t want to be shoe-horned into a one-size-fits-all sales process.
If they start the purchase journey online but need help, they can request human guidance and either return to the online journey or be helped to purchase manually. We incorporate signposting to our specialist, whole of market protection advisers where customers have complex underwriting or product requirements to ensure as many people as possible get the protection they need.