Our brands

Serving customers however they want to buy

Our ‘hybrid’ distribution approach marries direct brands and a direct-to-consumer comparison and purchase service with both guided and full advice where required, recognising that people don’t want to be shoe-horned into a one-size-fits-all sales process.

If they start the purchase journey online but need help, they can request human guidance and either return to the online journey or be helped to purchase manually. We incorporate signposting to our specialist, whole of market protection advisers where customers have complex underwriting or product requirements to ensure as many people as possible get the protection they need.

At British Seniors we help people all over the UK feel proud that they’re able to look after for their loved ones even after they’ve gone, by providing guaranteed over 50s life insurance that helps protect families from funeral costs and final expenses.

We understand that family is everything. At Cover Direct, our life insurance specialists can help you find financial protection quickly and easily. We know that managing a family is a full-time job, so we want to make it easy to tick life insurance off your to-do list.

Choozi are the specialists in life insurance comparison, helping people quickly and easily compare, choose and buy underwritten Life Insurance and guaranteed over 50s life insurance from leading UK insurers all in one place. With all the information plus expert help and guidance to help them get life insurance right.

FrankLi Life insurance is rated by Defaqto as one of the highest quality policies available in the UK, enabling people to get a quote in minutes and coverage from day one*, with no medical or blood tests to slow them down.

* Except if death is the result of self-inflicted injury in the first 12 months.

Neilson Place is our mortgage and protection intermediary, offering whole of market advice to people with both simple and complex product and underwriting needs. They also service customers declined via Neilson’s direct, simplified underwritten brands, enabling as many people as possible to get protected.

Smart provide underwritten life insurance so people can feel confident and enjoy life, knowing that if they were no longer around, there’s something in place to help their loved ones pay the mortgage and other bills.

We know you have better things to do than to get protection. That’s why we do things differently at Zesty Insurance Agency. You can skip the hurdles, and get coverage in place in a matter of minutes. Our friendly team of Canadian experts are on hand to give you a free quote, with zero stress.

ZestyLife is the only UK life insurance provider for the over 50’s with no waiting period**. With a short underwriting questionnaire, ZestyLife helps 50 – 80 year olds get protection up and running quickly for their families.

** Full pay out from day one for death by any cause on policies with cover up to £5,000. Payout limited to £5,000 in the first 12 months for policies with cover over £5,000

What our customers say

I am writing to express my appreciation of this gentleman’s engaging manner, his clarity, and thoroughness. Unlike so many calls received from large organisations, there was absolutely no hint of pushiness, impatience, or obtrusiveness. In fact, it was one of the very, very few calls of this nature that I have ever received that was surprisingly enjoyable, especially given the subject matter!

Maureen Hurley, Feb 2021
Rang this company to arrange some insurance. How refreshing to deal with two people who listened and arranged what I required. No high-pressure attempt to upsell product I didn’t want. My request was dealt with quickly and efficiently - also happened to be the best like for like quote I obtained.

John Bourne - Neilson Place customer
I did my application online which was quick and easy and explained everything I needed to know. With a few clicks I’m now insured at a great cost which suits me. It’s less of a worry knowing my family won’t have to worry themselves. Thank you, Smart Insurance.

Smart Insurance customer, April 2021
Customer care paramount. Proven by the agent who contacted me. Thank you. The customer service agent was excellent. He took his time, was extremely knowledgeable and above all put me at ease. A shining example. A good man to have on your team.

British Seniors customer, April 2021
Faultless customer service! During lockdown we have been trying to get some life admin sorted. We went through a comparison website called Choozi and were directed to Neilson Place. As there were a few questions that needed clarifying we were connected to Joe. His service and guidance through the whole process was exemplary. Excellent customer service and really made insurance much simpler. Definitely recommend.

David (Bristol) – Choozi and Neilson Place Customer, Feb 2021
Neilson Place Highly Recommended. Found Neilson Place employees not only to be responsive and proactive in resolving any concerns, but also provide confidence through informative awareness of the rapidly changing marketplace that is Financial Services. A good service that is highly recommended and welcome.

Peter Russell – Neilson Place customer, April 2021
I’d meant to take out life insurance for years, it was something that I just never got around to doing. The service I received was professional but personal, handled with efficiency and sensitivity. Providing details regards my medical history wasn’t the ordeal I’d envisioned; the process of ‘sharing’ this information eased with the representative I dealt with. Thank you for making me feel comfortable and making the process almost effortless.

Mrs Lee-Anne MacMillan – Neilson Place Customer, March 2021

If you have a complaint about a product we offer from one of our trading names, please get in touch with us.

Complaints