Press Release - July 2020


The recently launched whole of market protection advice company of Neilson Financial Services (NFS), Neilson Place, announces the arrival of its three founders Paul Foody, Joseph D’Cunha and Chris Shepherd formerly Managing Director, General Manager and Head of Sales at Albany Park Finance.

The three founders will run a team of 23 experienced protection specialists based at offices in Surrey once lock down ends.

Commenting on the recent launch, Paul Foody said ‘We are pleased to be launching a modern protection advice firm with a real focus on the training and qualifications necessary to give professional, specialist protection advice. In order to achieve this, we fund the relevant CII qualifications for all our advisers, as well as taking them through our internal training academy. As true specialist protection advisers they will be superbly placed to give holistic protection advice, helping customers with a range of complex underwriting and product requirements ranging from impaired life cover to income protection and key man assurance.’

NFS Partnerships and Strategy Director, Pippa Keefe added ‘We are delighted that Neilson Place will be run by 3 such experienced and well-respected individuals and confident that NFS will be able to tap into high quality, specialist advice to help those consumers who have a range of non-standard protection requirements.’

Pippa continues ‘For us, the rationale of being able to offer whole of market advice perfectly complements our direct channels and partnership proposition. We are incorporating sign- posting into our direct customer journeys so that those who attempt to purchase protection products through our direct channels but whose needs are so specialist that they fall out of the purchase journey, will be directed to the specialist advisers at Neilson Place. This means they will be able to obtain much-needed advice and cover which may otherwise be denied to them.’

Paul Foody concluded ‘As a team we have experience working in close partnership with other businesses to deliver holistic advice to those who fall out of an online purchase process, so this is an excellent fit for us. We are really excited about growing our business including working closely with the NFS direct channels to ensure the widest possible access to protection, whatever people’s individual needs.’

Notes to editors:

Founded in 2012, Neilson Financial Services (NFS) is a UK specialist provider of life insurance currently selling thousands of proprietary policies per month in the UK*. NFS provides insurance products directly to consumers via the retail brands British Seniors and Smart Insurance as well as offering a partnership proposition including white-labelling capability. Having a full suite of distribution and policy administration capabilities in house, as well as a bespoke, proprietary IT platform, means NFS can offer closely synchronised online and call centre operations to provide a complete omni-channel customer experience. NFS also offers a fully advised protection service through its independent advice firm, Neilson Place launched in May 2020.

NFS was founded by Gavin Donnelly, who previously co-founded Greenstone Financial Services (GFS) in 2007 which is now the largest life distributor and aggregator in Australia, selling 10,000 policies per month. GFS represents 42% of the direct life market (61% of media driven new business) and 45% of the aggregator market through its ‘Choosi’ brand.*

*All figs as at end April 2020

This information is for authorised intermediaries only and should not be presented to, or relied on by, retail customers. It is approved and issued by Neilson Financial Services Limited. Neilson Financial Services Limited is authorised and regulated by the Financial Conduct Authority and entered on the Financial Services Register under reference 594926. Registered Office: Landmark Place, Windsor Road, Slough, Berkshire, SL1 1JL. Registered in England and Wales, number 07986483.