Our brands.
Neilson operates more than ten life insurance brands across four markets. Each is built for the customers and regulations of its own region, which is why a brand that feels local in one market may look quite different from its counterparts in another.
Every brand draws on the same vertically integrated model and the expertise of the wider group, so the local familiarity customers value rests on a single, dependable foundation.
A track record you can measure.
The numbers behind a business built to deliver in every market we operate in.
11
Life insurance brands
75,000+
5-star reviews from our customers
10
Consecutive years of award-winning service
United Kingdom
The United Kingdom is where Neilson Financial Services began. Since launching here in 2012, we have built a portfolio of established and award-winning brands serving families and customers across the country. The UK remains the centre of our business, home to our longest-standing brands and the foundation for everything we have built since.
Canada
Canada was our first market beyond the UK, entered in 2021. Since then, we have built a portfolio of brands designed around the needs of Canadian families, making it simpler to arrange cover directly. Today, our brands protect customers across the country and represent an important part of our international business.
Australia
We expanded into Australia in 2024, launching brands created specifically for the local market. Our portfolio has since grown to serve Australians at different stages of life, from families seeking broader financial protection to those planning for later-life costs. Each brand is designed around local needs and built to meet Australian regulatory requirements.
New Zealand
New Zealand is our most recent market. Our 2026 expansion introduced brands designed specifically for Kiwi families. Although still at an early stage, the response has been among the strongest we have seen.
