Directors statement of responsibilities under Section 172 Companies Act 2006

7 August 2025

Neilson Financial Services Limited (the “Company”)

The directors are cognisant of their duties under Section 172 of the Companies Act 2006 in their deliberations and decisions on all matters affecting the Company. Decisions made by the directors take into account the interests of all key stakeholders and reflect the directors' belief that the long term sustainable success of the Company is linked directly to its key stakeholders.

Long Term Approach

The directors are focused on the success and continued growth of the Company through leveraging its core strengths within the UK market whilst maintaining strong regulatory governance.

Employees

During the year, the directors' priority continued to be investment in its people. The health, wellbeing & development of its employees remains at the forefront of the directors’ collective minds and the hybrid home working operating model remains in place. The Board oversees a continual program of staff training and development for staff at all levels. Following the success of the career progression scheme introduced in the prior period, this has been extended into several further functions. Employees remain key to the Company’s successes and the Company’s wider people strategy is central to the future success of the business, with the Company committed to invest in further engagement measures.

Suppliers

The Board encourages strong, long term supplier relationships to allow the business to provide an excellent service to our clients. Key supplier contracts are subject to a detailed approval and onboarding process. The directors commit to treating all suppliers fairly & the Company works hard to ensure all approved payments are made within agreed payment terms.

Customers

The Company’s continued success is due to our ability to maintain focus on a disciplined approach to supporting clients in providing life insurance. Part of measuring this success is encouraging customers to provide feedback on several user-review sites, with results reported upon and discussed regularly. With the nature of life insurance policies being over a long term, customer focus is one of the Company’s core values. The directors take a hands-on approach to insurance partner engagement, particularly when working to design products and ensure that they are right for all parties. Our services are underpinned by traditional values, a commitment to excellence, innovation, and staff loyalty.

Community & Environment

The Board encourages positive community engagement and minimising its environmental impact where possible, recognising their significance and continues to seek further development in these areas.

Regulators & Government

High standards of business conduct are intrinsic to the culture of the Company. We maintain regular contact with key regulatory bodies including the FCA and our risk and compliance teams work across the Company to ensure business practices conform to existing and new regulation. Regular updates are provided to the Board on the subject of regulatory development and on any major interactions with regulators.