Press Release - August 2020

Neilson Financial Services Adds Guaranteed Over 50s Cover to Choozi

Neilson Financial Services (NFS), specialist provider of protection products, announces the addition of Guaranteed Over 50s life cover to their protection comparison service Choozi with immediate effect.
Guaranteed Over 50s products have been added from Legal and General, One Family, British Seniors, the Post Office and Royal London.
Pippa Keefe, NFS Partnerships and Strategy Director commented “We’ve worked with some of the UK’s leading providers of guaranteed over 50s life cover and are now thrilled to be able to add these products to the critical illness and underwritten life options already available on Choozi. NFS is already the 3rd largest writer of direct over 50s whole of life products in the UK through our direct brands* and this move further builds on our reputation in this area.”
Pippa continued “Choozi is a key, strategic proposition for NFS. I’m delighted to be able to extend our product offering so early in its development and look forward to further enhancing Choozi over the longer term and continuing to highlight the need for people to have suitable protection in place. By making it easy and convenient for people over 50 to compare and purchase protection online, Choozi will now help even more people find the right cover at the best price**.”
Following completion of a straightforward questionnaire, customers can see live prices, compare product features with Defaqto ratings and purchase suitable cover without leaving the Choozi website. Telephone guidance is available at any point in the process and signposting to whole of market advice where appropriate, is being planned into the customer journey.

*Source: Swiss Re Term Watch 2020
** Best price refers to cheapest prices available across Choozi’s insurers based on individual circumstances

Founded in 2012, Neilson Financial Services (NFS) is a UK specialist provider of life insurance currently selling thousands of proprietary policies per month in the UK. NFS provides life insurance products directly to consumers via the retail brands British Seniors and Smart Insurance, as well as a wide range of popular insurers’ products through its online comparison and purchase service Choozi. Having a full suite of distribution and policy administration capabilities in house, as well as a bespoke, proprietary IT platform and a direct marketing business, means NFS can offer closely synchronised online and UK call centre operations to provide a complete omni-channel customer experience. These components can be combined to create compelling partnership propositions including white-labelling capability. NFS also offers specialist protection advice through its whole of market advice firm, Neilson Place. NFS is committed to the cross-sector working party voluntary Agreement on access to protection insurance for people with pre-existing medical conditions and disabilities, launched in 2020.

This information is for authorised intermediaries only and should not be presented to, or relied on by, retail customers. It is approved and issued by Neilson Financial Services Limited. Neilson Financial Services Limited is authorised and regulated by the Financial Conduct Authority and entered on the Financial Services Register under reference 594926. Registered Office: Landmark Place, Windsor Road, Slough, Berkshire, SL1 1JL. Registered in England and Wales, number 07986483.